We only market nurseries. So we're not learning your business on your budget.
Twelve designs, three animated films, your Google profile and an AI that scores every pound you spend. Every month, from a team that works with nurseries only. Start with the Diagnostic: we find what is costing you children before we design anything.
Nabta means seedling. نبتة
We are the nursery arm of ACE Growth, a marketing agency in Cairo. We split Nabta off for one reason: nurseries kept hiring generalists, and generalists kept selling them pretty posts with nothing underneath.
Nurseries only
We do not take restaurants, clinics or gyms. Every campaign we run is aimed at a mother choosing where to leave her child. That is a narrow thing to be good at, and we would rather be good at it than broad at nothing.
We build, we don't advise
Nobody at Nabta will hand you a strategy deck and leave. Twelve designs, three films, your Google profile: produced, approved, published. The thinking is included, but the thinking is not the deliverable.
Every claim is measured
We score every design we put out for you, with our own AI. If a design did not work we will tell you the number, not the excuse. The next month is built on what did.
Arabic when Arabic works
We write in Egyptian Arabic, in English, and in the mix parents actually speak. The language is a decision we make from the data, not a habit we inherited from an English-language template.
Mohamed Mourad
Founder, Nabta. Part of ACE Growth, Cairo.
I read every report before it leaves the office. When you message the number on this page, it reaches me. If Nabta is not right for your nursery, I will say so in the first reply.
We don't start by designing. We start by finding what's already costing you children.
The Diagnostic is a paid first step. Three pieces of intelligence land on your desk within two weeks. Then you decide if we build the rest.
Your Street Report
The four nurseries closest to you: what they charge, what they promise, what their reviews complain about, and the one gap none of them is filling. Written, evidenced, and yours to act on.
Your Google listing, screen by screen
Screen by screen: what a parent sees when she searches for a nursery near you, and every field, photo and category you are losing on. Then we rebuild it. That part is in all three bundles.
What to say when she asks the price
Word for word, in Arabic and English: what your reception says when a parent asks the price before she has seen the place. The most expensive thirty seconds in your business, written properly.
Then the production starts
Only once we know what your area is missing do we build the twelve designs and three films. Everyone else designs first and finds out later. That order is the whole difference.
Every report is built from your own address, your own reviews, your own competitors. Nothing here is a template with your name dropped into it.
A parent does not enrol a child on impulse
She sees you, then she recognises you, then she trusts you, then she chooses you. Four stages, and most nurseries only ever pay for the first one.
Seen
Your ad reaches a mother in your district. This is the only stage a boosted post ever reaches: the cheapest and least valuable one.
Recognised
She has seen your name four or five times. Consistent design across twelve monthly pieces is what turns a stranger into a familiar name.
Trusted
She sees your day come to life: the classroom, the food, the gate at pickup. Animated reels show the routine without putting any child on camera.
Chosen
She searches your name on Google. What she finds there (reviews, photos, hours, directions) decides whether she books the tour or closes the tab.
Five months. One row at a time. Nobody fills a nursery in a fortnight.
Mosaic reads your ads the way a parent reads your page.
Our AI ad analysis engine scores every creative we run for you (the image, the hook, the offer, the audience) and tells us what to build next instead of guessing.
- ✓Which design worked. Every design gets a score, so next month is built on the winners.
- ✓Which first line stops her. The opening words that make a mother in your district stop scrolling.
- ✓Where the money leaks. Budget going to people who will never enrol a child with you.
- ✓What they type into Google. The words parents near you use before they call anyone.
Sample report. Yours is built from your own account.
Seven things, one monthly fee
What a Foundation month includes. No hidden extras.
Pick the level of production you need
Google Business Profile optimization and the industry enhancement report are in all three. Nobody gets a weaker version of the fundamentals.
Foundation
For nurseries building a real page for the first time- We tell you which ad brought a phone call
- 3 animated videos, drawn and voiced properly
- 12 designs built to bring a phone call
- Your Google listing rebuilt, then kept up every month
- Where you stand against nurseries near you
- What parents near you complain about, and what nobody offers them
- Mohamed answers your WhatsApp himself
Studio
For nurseries who need parents to see the place before they visit- Everything in Foundation
- 3 illustrated reels: claymation, paper cutout or pixel art
- No camera crew, no children on film
- A push to get more Google reviews from happy parents
- Your work goes first in the queue
Everything
For multi-branch nurseries running paid campaigns year round- Everything in Studio
- We run your ads on Facebook, Instagram and TikTok
- A sign-up page for your nursery, built and looked after
- WhatsApp set up so no parent message is missed
- A Google listing looked after for every branch
- Ad reports every week instead of every month
- Extra illustrated reels, scoped per branch
Prices cover the Nabta service only. Ad budget is paid directly by you to Meta, TikTok or Google, so you see every pound and keep ownership of the account.
From signature to live ads in four weeks
Audit
Your page, your ads, your Google profile, your enrollment messages, and four nurseries near you.
Research
Parent pain points, pricing landscape, and the one message nobody in your area is making.
Build
Designs, motion, reels and your Google profile are produced, approved by you, and go live.
Read & rebuild
We score what ran. Next month's twelve designs are built on the winners.
The questions every nursery owner asks us
Why not just hire a freelance designer?
A freelancer will give you twelve nice designs. They will not tell you which four nurseries near you are undercutting your fees, what your Google listing is missing, or which of last month's posts actually produced a phone call. Design is the cheapest part of this. Knowing what to design is the expensive part.
Is the ad budget included in the price?
No. The monthly fee covers our work. Ad spend goes straight from your card to Meta, TikTok or Google, so you see every pound and keep full ownership of the account.
Why does a Google profile matter for a nursery?
Because it is the last thing a parent checks before she calls. She has already seen your ad and your page. Then she searches your name to confirm you are real. An empty profile with three old photos and no reply to a bad review undoes a month of good advertising in fifteen seconds.
Do you film at my nursery?
No. Every reel is illustrated or animated: claymation, paper cutout, pixel art. No crew on site and no children on camera. You approve every frame before it goes out.
Do you write in Arabic or English?
Both, and usually a mix, because that is how parents in Cairo actually talk. We watch which language works better for each audience, and we shift the mix.
What happens if I want to stop?
Thirty days' notice, and everything we made stays yours: designs, films, reels, Google profile, ad account. We do not hold files or logins hostage. If the work is good you will stay, and that is the only lock we want.
Send us your page. We'll send back what's costing you children.
Send the name of your nursery and a link to your page. We will look at it properly, tell you the three things we would change first, and quote you the same week.